building connection and consistency: the bacon bit


By Brooke Goff November 24, 2025

Bullitt County Public Schools wanted a way to keep staff connected, informed, and inspired but without overwhelming them with long newsletters or scattered updates. Superintendent Jesse Bacon envisioned something simple, human, and consistent.

The result:
the Bacon Bit — a weekly, districtwide rhythm powered by clean systems, collaborative storytelling, and Alchemy’s ongoing creative support.


the challenge: how do you simplify communication while amplifying people?

Bullitt County Schools faced four key barriers that many districts will recognize:

streamlined communication


With dozens of sites and hundreds of staff, essential updates were getting lost in the mix. Leaders needed one trusted place for communication each week.


human-centered storytelling


Superintendent Bacon wanted to elevate staff and student voices — shifting the focus from announcements to authentic people and stories.


logistical complexity


A weekly cadence meant newsletters, interviews, graphics, schedules, filming, editing, posting, and cross-platform delivery. The district didn’t have the internal bandwidth to manage every step.


clarity over chaos


Before the Bacon Bit, communication felt like a patchwork of long, text-heavy messages from every corner of the district. No single source. No clear structure. And no guarantee that staff would find (or read) what mattered most.


our approach: build the system, then build the story

(photo suggestion: behind-the-scenes interview or editing session)

designing a repeatable system

We built weekly workflows in monday.com to manage each newsletter, video, graphic, and review step, thereby ensuring a process the district could trust.


collaborative content production


Our team supported editing, thumbnails, scheduling, formatting, and publishing. This freed district leaders to focus on what mattered: the storytelling itself.


brand alignment

We created branded templates in Canva and in Thrillshare’s Engage platform so every Bacon Bit issue looked cohesive, familiar, and unmistakably Bullitt County.


multi-platform delivery


Email. YouTube. Thrillshare. Social media. We coordinated it all so staff could engage wherever they already were.

end-to-end interview support


For Beyond the Bell, Alchemy handled scheduling, scripting thoughtful questions, filming, editing, and publishing — providing Superintendent Bacon with a smooth, consistent platform to highlight the people within BCPS.


the result: a weekly rhythm people trust


Today, the Bacon Bit is a staple across Bullitt County Schools — a familiar touchpoint that blends clarity, celebration, and connection.

Staff know where to find essential updates.


Families see the heart of the district.


Leaders stay aligned without adding more to their plates.


And Superintendent Bacon has a consistent, human-centered way to spotlight the incredible people shaping the district.



“The Bacon Bit has changed how we communicate. Our staff know where to look for updates, and Beyond the Bell gives me a way to highlight the incredible people in our schools.”


want support building your district’s weekly rhythm?


Let’s build a system that brings clarity, connection, and consistency to your communication.


Reach out to start the conversation.


read our most recent posts

By Brooke Goff July 21, 2026
Most principals are watching local accountability happen from the hallway. You don't have to wait for an invitation. There is a teacher in a school you probably know. Maybe you have someone like her on your team right now. She runs the PLCs. She sits in on planning sessions across grade levels. She knows which classrooms are doing cross-curricular vibrant learning work this quarter, and she knows which teachers need extra support to pull it off. When something remarkable happens in a student's learning, she finds out. She takes the photos. She writes the caption. She is the reason the school's story gets told at all. And she is one person. When local accountability arrives at your building (and it is arriving) it is going to ask for documented vibrant learning evidence, a Portrait of a Learner that lives somewhere public, data that shows your community what your school actually stands for. And if your answer to any of those requests runs through one person's head, one person's phone camera, one person's memory of what happened in third period on a random Tuesday in October, you have a fragility problem. Not a people problem. A systems problem. And it is fixable, but only if you start now, before the district finishes building the dashboard you will eventually be feeding. Here is what I want principals to know before anything else: you are not behind. You are not failing. The local accountability conversation in Kentucky has been happening almost entirely at the district level, and the assumption buried inside a lot of that work is that principals are naturally in the loop. That superintendents are passing information down. That buildings are ready. Most of them are not. And that is not the principal's fault.  What is within a principal's control right now is whether the work already happening in their building gets captured in a way that will matter later. Not a new initiative. Not a new platform. Not a new committee. Three practices, intentionally done, that most strong principals are already doing accidentally.
By Brooke Goff July 7, 2026
We didn't raise our rates. A client assumed we had. Four systems that explain what changed -- and what AI made possible that wasn't possible before.
By Brooke Goff June 22, 2026
What happens when your culture lives only in people's heads? The three school communications systems every organization needs but rarely builds.

the golden lens

sign up to our newsletter to stay updated!

Contact Us

SHARE THIS

learn how we can help