Bullitt County Public Schools wanted a way to keep staff connected, informed, and inspired but without overwhelming them with long newsletters or scattered updates. Superintendent Jesse Bacon envisioned something simple, human, and consistent.
The result:
the Bacon Bit — a weekly, districtwide rhythm powered by clean systems, collaborative storytelling, and Alchemy’s ongoing creative support.
the challenge: how do you simplify communication while amplifying people?
Bullitt County Schools faced four key barriers that many districts will recognize:
streamlined communication
With dozens of sites and hundreds of staff, essential updates were getting lost in the mix. Leaders needed one trusted place for communication each week.
human-centered storytelling
Superintendent Bacon wanted to elevate staff and student voices — shifting the focus from announcements to authentic people and stories.
logistical complexity
A weekly cadence meant newsletters, interviews, graphics, schedules, filming, editing, posting, and cross-platform delivery. The district didn’t have the internal bandwidth to manage every step.
clarity over chaos
Before the Bacon Bit, communication felt like a patchwork of long, text-heavy messages from every corner of the district. No single source. No clear structure. And no guarantee that staff would find (or read) what mattered most.
our approach: build the system, then build the story
(photo suggestion: behind-the-scenes interview or editing session)
designing a repeatable system
We built weekly workflows in monday.com to manage each newsletter, video, graphic, and review step, thereby ensuring a process the district could trust.
collaborative content production
Our team supported editing, thumbnails, scheduling, formatting, and publishing. This freed district leaders to focus on what mattered: the storytelling itself.
brand alignment
We created branded templates in Canva and in Thrillshare’s Engage platform so every Bacon Bit issue looked cohesive, familiar, and unmistakably Bullitt County.
multi-platform delivery
Email. YouTube. Thrillshare. Social media. We coordinated it all so staff could engage wherever they already were.
end-to-end interview support
For
Beyond the Bell, Alchemy handled scheduling, scripting thoughtful questions, filming, editing, and publishing — providing Superintendent Bacon with a smooth, consistent platform to highlight the people within BCPS.
the result: a weekly rhythm people trust
Today, the Bacon Bit is a staple across Bullitt County Schools — a familiar touchpoint that blends clarity, celebration, and connection.
Staff know where to find essential updates.
Families see the heart of the district.
Leaders stay aligned without adding more to their plates.
And Superintendent Bacon has a consistent, human-centered way to spotlight the incredible people shaping the district.
