branding + identity

your story deserves to look as good as it sounds.


at the core of every strong district brand is a solid foundation... literally. these projects began with our signature service, the foundation, where we help districts define their visual identity through logos, style guides, templates, and more. what you’ll see here is how that groundwork transforms into a cohesive, confident brand that builds trust, boosts recognition, and reflects the heart of your school community. from bold rebrands to subtle refreshes, this is where visual clarity meets mission-aligned design.

your logo should carry a legacy


This isn’t about clip-art mascots or logos that only work on letterhead. It’s about creating symbols that capture both tradition and vision. In this case study, you’ll see how we’ve walked districts like Shelby County Public Schools through brand quizzes, design iterations, and full rebrands that leave leaders with more than just a graphic. They leave with a visual identity the whole community can be proud of. These projects turn logos into legacy by reflecting the values, history, and future of the district in a single mark.

consistency creates confidence

This isn’t about sending staff into Canva to fend for themselves. It’s about building simple systems that keep everyone aligned. In this section, you’ll see how we’ve created design labs, brand kits, and template libraries that make it easy for districts to show up consistently across every platform. These projects turn scattered files into streamlined tools, giving schools the clarity and confidence to communicate without second-guessing design.

identity is bigger than a mascot

This isn’t about swapping out colors or updating a cartoon character. It’s about helping communities see their school identity as something deeper than a mascot or a jersey. In this section, you’ll see how we’ve supported districts in expanding their brand story beyond athletics, creating visuals and messages that celebrate academics, the arts, and the values that hold a community together. These projects turn mascots into movements by giving schools a brand that represents every student.

explore our stories around branding + identity

when students create for a real audience, everything shifts

By Brooke Goff • December 9, 2025
Crittenden County students painted a KYTC snowplow, showing how real audiences transform engagement and bring vibrant, authentic learning to life.

building a school comms system from what you already have

By Brooke Goff • November 24, 2025
Most districts already have great content. Here’s how simple systems can turn everyday school moments into consistent, sustainable storytelling.

building connection and consistency: the bacon bit

By Brooke Goff • November 24, 2025
How Bullitt County Schools built a trusted weekly communication rhythm through systems, storytelling, and Alchemy’s creative support.
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interested in this work for your district?