coaches are more than game-day leaders In today’s schools, coaches are more than just sideline motivators—they’re powerful messengers of your district’s values, culture, and care. And with the recent passing of Senate Bill 181 , Kentucky districts are being called to rethink how every adult in the building communicates with students and families—including extracurricular leaders. This isn't just a compliance issue—it's a communication opportunity . the current challenge: inconsistent, unstructured communication If you're a district leader, this will probably sound familiar: Coaches are texting parents directly. Some teams are using GroupMe, others are on Remind. Calendars live in pockets, private apps, or Facebook groups. Parents ask, “Where do I even find the info?” Right now, extracurricular communication in many districts is chaotic at best and invisible at worst . Without a unified system, updates get missed, information is fragmented, and your district’s brand is diluted in every team huddle or missed bus pickup. what sb 181 really means for school communication Senate Bill 181 requires school districts across Kentucky to standardize how all personnel—coaches, club sponsors, volunteers—communicate with students and families. But let’s be clear: this law isn’t just about plugging in a new tool or checking a compliance box. It’s about stepping into a smarter, more connected approach to communication. And it’s a chance to: 🔐 Protect students through transparent, trackable communication 🧠 Empower coaches with clear systems that reduce guesswork 📢 Amplify your message across every corner of your district 🤝 Build trust with families by meeting them where they are 🧭 Align all messaging to your district’s values and vision from “random apps” to real strategy At The Alchemy Collaborative, we’ve helped districts make this exact shift. Here’s what a streamlined system can look like: Coaches use one platform to send updates and messages Calendars sync to phones so families never miss a change Notifications are instant , not scattered across apps Parents know exactly where to go —and who it's coming from This isn’t a “new app” solution. It’s a systems-first, people-centered approach to communication strategy. the culture shift: your coaches are your comms team When districts equip coaches with the right tools and training, the ripple effect is huge. Parents feel more informed and less frustrated. Students feel seen and supported . Coaches feel confident and clear on expectations. Your district’s brand gets lifted in every interaction—not lost. Think of it this way: families already trust their coaches. Let’s make sure the messages they send reflect your broader story. turn compliance into connection—here’s how we help At Alchemy, we partner with school districts to build clear, consistent communication systems that reflect your values, protect your people, and deepen family engagement. From strategy to implementation, we help you: Audit current communication channels Build unified workflows across buildings and teams Train coaches and sponsors with easy-to-follow processes Integrate communication into your district’s overall brand voice ready to make the shift? SB 181 isn’t a roadblock. it’s a runway. Let’s turn policy into purpose—and chaos into clarity. 📩 Contact us to schedule a free discovery call and start building a communication system that works for everyone in your district.
Discover how to align your district's message with your boldest work using Alchemy Collab’s free 5-question communication audit.
We love a good mascot moment. Nothing gets a community talking like deciding whether you’ll be the Tigers, the Titans, or the Fighting Narwhals (hey, we can dream). So when we saw that Carter County is letting the community vote on the mascot for their brand-new high school ( check out the full story here ), we couldn’t help but get excited. Not just because we love school pride (though we really do), but because this is the perfect reminder: ➡️ Your school’s mascot isn’t just a costume or a logo slapped on a T-shirt. ➡️ It’s the cornerstone of your school’s brand—and how you handle it matters. And trust us, there’s a BIG difference between voting on a mascot and actually building out a cohesive, professional brand around it. That’s where a little thing we like to call the foundation comes in. mascots get headlines. branding keeps the story going. Here’s the thing: Carter County’s mascot vote? That’s a huge step in building community engagement and excitement. But after the votes are counted and the mascot is official, then what? How do you make sure: ✔️ That shiny new mascot doesn’t show up pixelated and blurry at half your schools? ✔️ Every social media post, sports banner, T-shirt, and website actually looks like they’re part of the same district family? ✔️ You don’t have 37 versions of the same logo floating around your Google Drive? ( Spoiler alert: we’ve seen it happen. ) That’s why t he foundation isn’t just about “branding” in the traditional sense—it’s about giving your district the tools to actually use your mascot, logo, and identity with confidence and consistency. what does the foundation actually do? Glad you asked. Here’s how we help schools go from mascot vote → branding powerhouse : 🎨 Vectorize the mascot + logos so they’re crisp, clean, and usable anywhere (no more fuzzy, weirdly stretched graphics). 🎯 Provide multiple logo variations —horizontal, stacked, icon-only, you name it—so you’ve got the perfect version for every use. 📂 Organize everything into a branding system that’s actually easy to access (because digging through old email chains for “the right file” is no one's idea of fun). Check out The Design Lab Advantage ! 💡 And if a district’s current branding needs a full refresh, we can design a custom logo or mascot system from scratch, just like we did for Shelby County Public Schools . TL;DR: We turn your mascot from a one-time headline into a long-term win. why it’s worth it (even if you love your current logo) You might be thinking, “Our schools already love their mascot. Do we really need the foundation ?” Answer: Yes. 100%. Still worth it. the foundation doesn’t force you into a rebrand—it helps you protect and use the brand you already have. Whether you want to polish up what’s in place or start fresh, we make sure you can roll out your district’s identity across every school, every department, every platform. Because what’s the point of winning the mascot vote if no one can use the mascot properly? want more branding wins? If you’re curious how branding cleanup makes everything easier, check out: 📌 Let’s Talk Logos — where we break down why logos & branding systems matter 📌 Beyond the Logo — we chat about how great branding builds trust ready to get your mascot (and brand) in order? Whether you’ve got a brand-new mascot or a tried-and-true one, we’re here to help you clean it up, organize it, and make it shine. 📍 Let’s get started—The Foundation is ready when you are. 💬 Let’s talk .
