strategic planning + story development
this is where clarity meets courage.
when school districts know who they are and where they’re headed, everything else gets easier. this section highlights the foundational work we do with district leaders to articulate bold vision, shape strategic narratives, and build the story from the inside out. from full-scale storytelling labs to guiding principles and action plans, these projects showcase how we help schools craft stories that align teams, energize communities, and move missions forward.
strategic planning + story development in etown independent
Alchemy Collaborative transforms a district’s strategic plan into a living, visual identity that people can see, feel, and trust. We start by aligning with the plan’s goals and values, then craft logos, brand guides, and design systems that reflect that vision with clarity and cohesion. Through tools like email signatures, social templates, and signage, we help schools communicate consistently and confidently. The result is a brand that look great and reinforces the strategic direction while building community buy-in.
portrait of a learner
In partnership with Butler County Schools, Alchemy Collaborative helped design a Portrait of a Learner that visually captures the district’s vision for student success. Rooted in community feedback and strategic priorities, we developed a clear, student-centered design that translates complex goals into an accessible, inspiring visual identity. Our work included logo development, iconography, presentation assets, and web design that made the portrait both shareable and actionable across schools and stakeholders. The result is a unifying framework that guides instruction, culture, and communication throughout the district.
strategic planning in carroll county
Alchemy Collaborative worked alongside Carroll County Schools to bring clarity, cohesion, and momentum to their strategic plan. Using dense internal documents as our foundation, we crafted a clear narrative that translated district priorities into a shared story staff and stakeholders could actually see themselves in. Our work connected the dots between learning, leadership, and resource goals, thus elevating the plan from compliance-driven language to a vision that could guide culture and communication. The result was a strategic blueprint that’s both actionable and inspiring, rooted in community voice and built for long-term alignment.
