welcome to the alchemy case studies – your go-to destination for real-world success stories in school branding and communication. here, we showcase how districts have tackled challenges like inconsistent branding, disengaged communities, and unclear messaging. our posts provide insights into strategic communication plans, brand development, content creation, and more. whether it’s a full rebrand, a simple logo cleanup, or a strategic storytelling approach, these case studies provide insights into what’s possible with the right communication strategies. explore how our partner districts have transformed their brand presence and get inspired to take your own school’s communications to the next level.
every school has a story to tell.
the right branding and communication strategies help districts:
✅ increase engagement with students, staff, and the community.
✅ establish a professional, polished image that builds trust.
✅ make information clear, accessible, and visually compelling.
want to see what’s possible for your district?
check out these stories and get inspired!
looking for inspiration?
explore our case studies below and see how districts like yours have transformed their branding and communication. whether you’re tackling inconsistent messaging, building community engagement, or refining your district’s image, these stories highlight what’s possible with the right strategy.
bringing the graduate profile to life in bullitt county
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building connection and consistency: the bacon bit
how weekly systems and storytelling built trust and engagement across bullitt county public schools.
capturing the why: bringing butler county’s vision to life through story
how a strategic film helped butler county schools bridge understanding, celebrate student growth, and show their community what “butler strong” really means.
bullitt county public schools: building connection through consistent storytelling
how intentional storytelling, clear content anchors, and light-lift systems turned one communicator’s capacity challenge into authentic community connection and measurable growth.
preschool on wheels
A brightly wrapped preschool bus is bringing early learning to life in Franklin County. It builds trust, excitement, and access for families through creative design and community-centered storytelling.
back on track: helping kentucky districts drive funding conversations forward
transforming complex funding data into clear, actionable stories that help kentucky’s education leaders advocate for fair and adequate funding.
a digital home for kentucky’s superintendents
check out how we helped kass launch a website that could hold legislative priorities, professional learning, and superintendent stories in one accessible space.
community, delivered quarterly: how oldham county schools uses print to build trust
oldham county schools shows how quarterly print storytelling can connect with every household, building lasting trust in ways digital alone can’t.
the journey ahead: a new logo for Fleming County Schools
Fleming County Schools partnered with alchemy collab to design a modern logo that honors local heritage while symbolizing progress and unity.
more than a mascot
explore how a refreshed school identity strengthened pride, culture, and community engagement within a district.
a baby panther for a new beginning
when cumberland county built a brand new elementary school, they needed a mascot that felt fresh, friendly, and rooted in tradition. ac helped them bring their panther pride to life in a way that every student could embrace.
the power of a strong logo
learn how a bold, well-designed logo serves as the foundation of a district’s identity and storytelling.
the design lab advantage
tired of lost logos and inconsistent branding? see how Kentucky Leadership Rising streamlined their visual identity with a one-stop branding hub.
beyond the logo
a great logo is just the beginning—discover how we help districts build a full set of branding assets for a polished, professional presence.
on brand every time
managing district branding just got easier! learn how Canva Teams and Brand Kits ensure seamless, consistent designs across all platforms.
picture perfect
say goodbye to outdated, mismatched staff photos! see how we helped districts create a professional, unified look across directories, ID badges, and social media
beyond the basics
see how Butler and Oldham County Schools expanded their brands to build stronger school pride and community engagement.
when the screen went dark
a surprise tribute video honoring north bullitt’s kristi lynch aligned perfectly with bcps core values, but when the tech failed on the main stage, the team turned to heart, not hardware, to protect the story.
documenting the shift
see how alchemy partnered with bullitt county to turn a bold accountability redesign into a public-facing, community-rooted communication system.
from vision to daily celebration
check out how bluegrass middle school transformed the district’s graduate profile into a visible, inclusive part of daily school life and strengthened community trust and celebrating student growth.
bringing your plan to life
discover how we transformed Elizabethtown Independent Schools’ strategic plan into an engaging, community-driven narrative that resonates with students, staff, and families.
