Kentucky Association of School Superintendents (KASS)
a digital home for kentucky’s superintendents
The Kentucky Association of School Superintendents (KASS) needed a digital home that matched the depth of their mission: advocating for public schools, supporting district leaders, and shaping the future of education in Kentucky. They partnered with Alchemy to design and launch a website that could hold legislative priorities, professional learning, and superintendent stories in one accessible space.
the challenge
KASS faced challenges with visibility, usability, and the ability to clearly tell their story to multiple audiences (lawmakers, educators, families, and community partners).
outdated and limited web presence
The previous website lacked clarity and modern design. Important advocacy updates and superintendent resources were difficult to find and hard to maintain.
disconnected communication channels
Advocacy, professional learning, and superintendent support lived in separate silos, making it hard for members to see the full picture of KASS’s impact.
lack of a storytelling platform
While KASS was leading boldly in advocacy and leadership, their story wasn’t visible to a wider audience. They needed a platform to highlight initiatives, partnerships, and superintendent voices.
the alchemy collaborative approach
clarify vision and audiences
Alchemy worked with KASS leaders to define primary audiences (superintendents, legislators, educators, and the public) and map how the site could serve each one.
design a clean and intuitive framework
The team built a streamlined structure that elevated advocacy priorities, leadership programs, and superintendent updates, ensuring visitors could navigate with ease.
integrate storytelling and advocacy tools
Alchemy crafted a framework for “success stories” and spotlight features, allowing KASS to highlight district innovation and legislative wins in real time.
build sustainable systems for updates
Behind the polished design, Alchemy equipped KASS with user-friendly tools to manage content, track engagement, and keep information current without added burden.
the result
The new kysupts.org launched as a polished, functional, and story-driven website that reflects KASS’s mission. Legislators can quickly access policy updates. Superintendents find professional learning opportunities and resources with ease. Families and community members can see the advocacy and leadership impact across Kentucky. Next steps include growing the “success stories” section and expanding storytelling assets so that KASS remains a leading voice for Kentucky’s schools online.
Alchemy helped us move from a static site to a living platform. This website is more than a collection of information. It tells the story of who we are and highlights why Kentucky’s public schools matter.
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