Oldham County Schools
oldham county schools shows how quarterly print storytelling can connect with every household, building lasting trust in ways digital alone can’t.
Oldham County Schools wanted a way to share the positive stories happening across classrooms and campuses with the entire community. Emails and social posts only reached a slice of families, but the district needed a consistent way to connect with all households, from parents and grandparents to alumni and voters. That’s when they partnered with alchemy to transform raw content into a polished quarterly mailer that lands in every mailbox.
the challenge
While digital tools reached active parents, many residents were missing the district’s stories. The district needed a strategy that could connect with families, alumni, and retired educators too.
reaching the whole community
While digital tools reached active parents, many residents were missing the district’s stories. The district needed a strategy that could connect with families, alumni, and retired educators too.
turning raw content into polished design
The team had strong stories and photos but needed support to transform them into a professional, cohesive piece that looked consistent issue after issue.
building long-term trust through consistency
Sharing good news once wasn’t enough. The district needed a repeatable system that would keep showing up for the community year after year.
the alchemy collaborative approach
elevating raw content
Alchemy partnered with the district to take their written stories and photos and transform them into a clear, engaging, six-page mailer.
ensuring design consistency
We built layouts, selected fonts, and refined photo placement so each issue felt intentional, recognizable, and on brand.
bridging print and digital
The design was created for both print and digital use, giving the district multiple ways to share the same message.
managing the print process
Alchemy handled the handoff to the district’s print vendor, ensuring smooth production and on-time delivery to every household.
the result
With alchemy’s support, Oldham County Schools now delivers a quarterly mailer that connects with the entire community. Families and neighbors see student wins, teacher highlights, and program updates right in their mailbox. The consistent storytelling has built trust, reassured the public, and created a long-term foundation for community support. Moving forward, the district plans to continue refining its print strategy while expanding digital connections.
“Seeing our stories in print every quarter has changed the way our community connects with us. Alchemy helped us design something people not only read but save and share.” – Oldham County Schools Leader
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