Fleming County Schools
the journey ahead: a new logo for Fleming County Schools
Fleming County Schools came to alchemy collab with a clear need: a logo that matched their vision for the future. Their existing mark no longer reflected the pride, progress, and unity they wanted to communicate. The district sought a design that could represent them across every platform - from banners to social media - while telling a story rooted in both heritage and growth.
the challenge
The district needed more than an updated graphic. They needed a brand identity that reflected their vision and worked across all spaces.
outdated and limiting logo
The previous logo felt dated and was not adaptable for multiple uses. It lacked flexibility for digital platforms, spirit wear, and district signage.
unclear brand story
The old design did not reflect the district’s values of family, community, and high-quality education. Leaders wanted a visual that told their story of progress and unity.
limited community connection
Without a cohesive brand symbol, the district struggled to create consistent recognition and pride across schools, families, and the community.
the alchemy collaborative approach
clarifying the story
clarifying the story
We began with our brand quiz, which helped Fleming County Schools articulate their mission, vision, and values. Their feedback gave us direction and clear “do not include” guidelines.
exploring design concepts
exploring design concepts
We created four unique design directions, each with mockups across real applications. This helped district leaders see how each option would work in everyday use.
honoring heritage
honoring heritage
The final chosen design incorporated the historic covered bridge, a local landmark symbolizing connection and strength, while integrating a path to represent student journeys.
refining for impact
refining for impact
We paired the bridge and pathway with a modern serif wordmark to balance tradition and forward motion, ensuring the logo would serve across all platforms.
the result
The result was the journey ahead, a logo that reflects Fleming County’s heritage while signaling progress and opportunity. The bridge symbolizes unity, and the upward pathway represents each student’s future. The district now has a unifying mark that creates consistency, pride, and clarity across schools and the community. Next steps include applying the logo to spirit wear, signage, and communication systems to reinforce their identity at every touchpoint.
“Our new logo finally feels like us. It connects our history with our vision for the future, and it gives our families and staff a symbol they can be proud of.” – Fleming County Schools
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ready to elevate your brand?
let’s create something that captures your legacy, values, and vision.
