Last week, something powerful happened in Fleming County.

We launched a logo.

But that moment was about so much more than a mark.

It was the start of a new partnership. One built on trust, purpose, and the shared belief that communication should reflect the heart of a district, not just the headlines.

a new story begins

Fleming County Schools has been quietly, and boldly, reimagining what education looks like in rural Kentucky. Their work around vibrant learning, locally defined accountability, and real-world readiness has gained statewide attention for good reason. They’re not waiting on permission to do what’s right for students. They’re building it, day by day, story by story.

And on July 29, we had the honor of helping them put a visible frame around that work.

The new Fleming County logo doesn’t just represent a district.

It represents a journey: one of progress, purpose, and the many paths students take as they grow.

As we shared during the launch:

“This isn’t a peak. It’s a path. A reminder that learning here is not linear or static, but always unfolding.”

From the historic bridges woven into the “F” to the upward curve at its center, the logo reflects the values that guide this district’s work: connection, momentum, and collective belief in what's possible.

more than design. it’s direction.

We didn’t just design a logo. We introduced a full visual identity system, from t-shirts and signage to branded templates and a new Design Lab portal where staff can access tools to communicate with clarity. But even more importantly, we began building the system that helps those messages stay aligned and trusted long after launch day.

Because in Fleming, the work is bigger than branding.
It’s about reframing accountability, from test scores to student stories.
It’s about showing, not just saying, what matters most.

As we shared in our session:

“Your community’s trust isn’t built in spreadsheets. It’s built in the stories you choose to tell.”

what’s next

We’re just getting started. Over the next few months, we’ll be walking alongside Fleming County Schools to help:

• Equip school leaders with ready-to-use tools that reflect the new brand
• Create systems for collecting and sharing story evidence tied to their Bridge Performance Indicators
• Build visual and verbal trust across schools, students, families, and the broader community

Fleming’s journey is a bold one and we’re grateful to play a part in helping shape how it’s seen.

to the leaders in fleming:

Thank you for trusting us with your story.
Thank you for showing what it looks like to lead with belief, not just metrics.
And thank you for reminding us all that branding isn’t about the sparkle.
It’s about the signal and you’ve made it clear.

We can’t wait to see where the path leads next.

🛍️ PS: If you’re ready to rep the new look, the Fleming Spirit Shop is open and shipping is free with code FCSFreeShipping!
📎 Fleming Spirit Shop

want something new?

If you’re ready to change up your look, we're ready when you are.

Let’s create something unforgettable together.

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