In a world of emails and tweets, there’s something powerful about a message that arrives in your mailbox.

Each quarter, Oldham County Schools delivers a beautifully designed mailer to every home in the community. It doesn’t ask for donations. It doesn’t react to crisis. It simply tells the story of what’s going right in their schools from student wins to program spotlights to the educators making it all happen.

And in doing so, it builds something that no press release or email blast can replicate: trust through consistency.

from raw content to community storytelling

Each quarter, the district’s communications team provides the content that is carefully written stories, thoughtful photo selections, and a clear sense of what matters most to their audience. Our job is to take that content and elevate it through design.

We transform each set of stories into a cohesive six-page mailer, ensuring every detail, from layout to font choice to photo placement, feels intentional, clear, and on brand.

It’s not just about formatting. It’s about making the story shine.

why print still matters

Print might feel old school but that’s exactly what makes it effective.

Inboxes are overloaded. Social media moves fast. But a printed piece that lands in your mailbox? It gets seen. It gets saved. It starts conversations.

Especially in a high-trust community like Oldham County, print helps the district stay visible and accessible to families, alumni, retired educators, and voters who may not follow digital channels.

It’s not about replacing digital. It’s about reinforcing it with a message that quite literally hits home.

the alchemy behind the mailer

We support Oldham County’s quarterly communication by:

• Taking raw content and turning it into a polished, visually engaging 6-page layout
• Maintaining visual consistency across each issue to build long-term recognition
• Ensuring the design works for both print and digital formats
• Managing handoff to the district’s print vendor for a smooth delivery process

Our role is to make sure the content their team works so hard to create feels as impactful as possible...on the page and in the hands of the community.

why it works

This project isn’t just about aesthetics. It’s about strategy.

When a district commits to showing up with positive, honest communication again and again, it doesn’t just inform. It reassures. It reminds. It connects.

In a time when public institutions are scrutinized more than ever, that kind of steady storytelling builds the foundation for trust.

want to reach your community in a way that sticks?

We believe great design and consistent communication should go hand in hand. If you’re looking for a way to engage families, neighbors, and voters (not just once, but year-round) we’d love to help.

💡Whether it’s your first mailer or your fiftieth, let’s make sure your story is landing where it matters most.

📩 Contact us to get started today.