spirit wear + merch

not just shirts. it's brand strategy in soft cotton.


sure, we design cool t-shirts. but what we really do here is help schools celebrate their identity in a way that builds community and boosts morale without creating extra work for staff. this section features spirit wear shops and custom merch designed to reflect your values, fuel your fundraisers, and get your people genuinely excited to rep their school. it’s fully branded, fully custom, and fully done-for-you. because spirit wear should lift people up... not stress them out.

less work, more joy

In our blog, "From Teachers to Spirit Wear Partners", we showed how moving from “staff-managed shirt orders” to a done-for-you system lifted a huge weight off teachers. Instead of tracking sizes, money, and order forms, schools got a turnkey shop that runs itself, while still reflecting their exact brand and values. More energy for classrooms. More joy in the hallways.

fundraising without the hassle

Our Spirit Shops by Alchemy are custom-built, branded, and fully managed online stores that generate revenue without creating work for staff. Families order directly, items are delivered seamlessly, and schools receive funds without ever chasing a form. It’s fundraising that actually feels fun.

wear your story proudly

Spirit wear isn’t just about clothes, it’s about connection. When students, families, and staff see themselves represented in well-designed merch, it creates belonging. From hoodies and hats to water bottles and tote bags, every item carries a piece of your school’s story and makes people proud to be part of it.


explore our stories around spirit wear + merch

By Brooke Goff September 28, 2025
kentucky heads into a pivotal budget session, the kass summit and step up program highlight the critical role of superintendents as communicators. alchemy collaborative explores why clear leadership communication matters now more than ever.
By Brooke Goff September 28, 2025
Brooke Goff shares hard-earned lessons about personal branding, showing how aligning values with intentional rhythms turns branding from self-promotion into a way to spread the message of vibrant learning.
By Brooke Goff September 28, 2025
cumberland county schools introduced a baby panther mascot for their new elementary school. here’s how ac helped bring it to life.
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interested in this work for your district?