spirit wear + merch

not just shirts. it's brand strategy in soft cotton.


sure, we design cool t-shirts. but what we really do here is help schools celebrate their identity in a way that builds community and boosts morale without creating extra work for staff. this section features spirit wear shops and custom merch designed to reflect your values, fuel your fundraisers, and get your people genuinely excited to rep their school. it’s fully branded, fully custom, and fully done-for-you. because spirit wear should lift people up... not stress them out.

less work, more joy

In our blog, "From Teachers to Spirit Wear Partners", we showed how moving from “staff-managed shirt orders” to a done-for-you system lifted a huge weight off teachers. Instead of tracking sizes, money, and order forms, schools got a turnkey shop that runs itself, while still reflecting their exact brand and values. More energy for classrooms. More joy in the hallways.

fundraising without the hassle

Our Spirit Shops by Alchemy are custom-built, branded, and fully managed online stores that generate revenue without creating work for staff. Families order directly, items are delivered seamlessly, and schools receive funds without ever chasing a form. It’s fundraising that actually feels fun.

wear your story proudly

Spirit wear isn’t just about clothes, it’s about connection. When students, families, and staff see themselves represented in well-designed merch, it creates belonging. From hoodies and hats to water bottles and tote bags, every item carries a piece of your school’s story and makes people proud to be part of it.


explore our stories around spirit wear + merch

By Brooke Goff September 8, 2025
emma’s first day in the house of isibindi shows how courage, culture, and communication systems shape school identity and community.
By Brooke Goff August 25, 2025
"Teachers know school pride best—which is why they make the perfect partners for spirit wear. This post explores how empowering educators to lead design builds stronger connections and celebrates community identity."
By Brooke Goff December 4, 2024
Why We Decided to Offer Custom Spirit Wear Solutions At Alchemy Collaborative, we’ve always believed in the power of storytelling. Whether it’s through a strategic communications plan or a brand refresh, our mission has been to help school districts create and share their unique stories. So, when we started hearing from schools and districts about their struggles with spirit wear—well, we saw an opportunity to do what we do best: provide meaningful, purpose-driven solutions. The Problem: Spirit Wear That Misses the Mark Too often, schools find themselves juggling outdated designs, unreliable vendors, and the headache of coordinating spirit wear orders. Worse yet, these frustrations can overshadow the pride and excitement that spirit wear is meant to inspire. Spirit wear should be a celebration of community, school spirit, and identity—not another item on an already too-long to-do list. We realized we could fill that gap. Our background in education, branding, and community engagement gave us the perfect lens to reimagine spirit wear as something more than just a product. We saw it as an opportunity to amplify school pride, unify communities, and make life easier for our clients. The Alchemy Difference: Why Custom Spirit Wear? 1. Celebrating Stories Through Design Every school has a story, and your spirit wear should tell it. At Alchemy, we don’t do cookie-cutter designs. Instead, we craft custom apparel that reflects the heart of your school’s identity—whether it’s showcasing your mascot, celebrating a long-standing tradition, or highlighting the values that make your community unique. 2. Reliable and Hassle-Free We know how busy school leaders are. That’s why we’ve created a seamless process for custom spirit wear. From design to delivery, we handle the details so you can focus on what matters most—your students and staff. 3. Purpose-Driven Solutions For us, it’s not just about creating cool designs (though we do that, too). It’s about creating products that serve a purpose. Spirit wear builds connections, fosters pride, and reminds students, staff, and families that they’re part of something bigger. 4. A Partner You Can Trust When you work with Alchemy, you’re not just ordering t-shirts or hoodies. You’re gaining a partner who understands the unique challenges schools face. We know the landscape because we’ve been there, and we’re here to help you shine. What Does This Mean for Your School? By offering custom spirit wear solutions, we’re expanding our ability to serve school districts in a way that’s meaningful and aligned with our mission. Whether you’re a small elementary school looking for a fresh take on your mascot or a district-wide initiative wanting to unify your community, we’ve got you covered (literally). Let’s Create Something Extraordinary Together Spirit wear is more than just apparel—it’s a statement of pride, unity, and purpose. At Alchemy Collaborative, we’re proud to offer custom solutions that elevate school spirit while making life easier for the educators and leaders we serve. Ready to reimagine spirit wear for your school? Let’s get started. Together, we’ll create something that doesn’t just look great but feels meaningful to your community. Contact us today to learn more about our custom spirit wear solutions.

interested in this work for your district?